Board of Directors

Elaine has 20 years of experience in customer demand analysis and customer satisfaction research. From 2011-2019, She was the chief consultant with Huawei to implemented “customer-centric” strategy, including organization structure, quality standard, processes, and “demand-oriented’ products strategies. Elaine not only has rich experienced in the theories, data analysis, and model design but also provides effective insights on how to continuous make improvement base on “Optimal Customer Satisfaction” and how to balance customer value and profit.

Elaine joined CFI Group in 2001 and has worked so far. CFI Group is the world‘s leading customer satisfaction company and launches American Customer Satisfaction Index (ACSI) , the only national cross-industry measure of customer satisfaction standard in the United States. Elaine studied business administration at Huaqiao University in Fujian and MBA in NUS Business School.

Elaine focus on the research of customer psychology, behaviors and needs, and how controllable and uncontrollable factors affect demand . This  made her realize the meaning of "values" and how essential to look at things form different angles, whether it is an individual or a company. Therefor,  she pays special attention to the children's mental health and the ability to understand things from multiple perspectives. Elaine is willing to share such experience and knowledge with more teenager in the future!